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10 Proven Techniques to Enhance Your Google Maps Ranking

Google Maps ranking is an essential marketing tool for your business. It can attract new customers, help you stand out from competitors, and drive more business—all at no cost.

However, these advantages are only achievable if your listing is highly visible. Simply being listed in an area doesn’t guarantee that Google will rank your business for searches in that location.

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Google Maps rankings depend on various factors beyond proximity alone. This guide will explore 10 effective strategies to enhance your Google Maps listing, improving visibility and attracting more potential customers.

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Strategies for Improving Your Business Listing’s Google Maps Ranking

Wondering how to increase your business listing’s visibility on Google Maps? Just like on-page and off-page optimizations in local website SEO, business listing SEO involves on-listing and off-listing strategies. The initial priority is to list your business on Google Maps and claim your listing, which we’ll discuss next.

1. Register your business on Google Maps

To enhance your Google Maps ranking and effectively promote your business, start by ensuring it’s listed on Google Maps. If you’ve already completed this step, you can proceed further. Otherwise, follow these steps to add your business:

  • Go to Google.com/maps or open the Google Maps app on your smartphone and search for your business name.
  • If your business name shows up in the search results with a location pin, congratulations, you already have a listing! You can move on to the next section.
  • If your business name doesn’t appear, you’ll see an option in the drop-down menu to “add a missing place.”

Once you click that, you’ll be prompted to provide your name, category, and location.

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It’s important to know that anyone can add a business to Google Maps worldwide. Therefore, it’s advisable to verify if your business is already listed, even if you didn’t add it yourself. The individual who adds your business doesn’t manage the listing; only the business owner can claim and manage it, as we’ll detail next.

2. Claim your business listing on Google Maps

The next crucial step to improve your business’s ranking on Google Maps is to claim your listing. Creating a listing allows you to input basic details like name, category, and location. However, claiming your listing enables you to provide additional business information, which significantly boosts your ranking on Google Maps.

 Moreover, claiming your listing is essential because without it, you won’t be able to proceed with the other steps outlined in this guide. To claim your business listing on Google Maps, you must first have a free Google My Business account. If you already have an account, simply locate your business listing on Google Maps, click on “Claim this business” or “Own this business?”, and follow the steps provided. If you do not yet have a Google My Business account, you can visit our guide to create an account and claim your business.

3. Enhance your Google Maps business listing

  • Now that you have a Google Maps business listing and a connected Google My Business account, you’re prepared to optimize it for better local search rankings.
  • As mentioned before, more detailed information in your listing improves its ranking.
  • To add more details, log in to your Google My Business account.
  • You’ll find a dashboard with tabs along the side.
  • Go to the “Info” tab where you can update your business name, category, address, service area (if needed), hours of operation, special hours, phone number, website link, products, services, attributes, and description.

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Here are tips to optimize these sections of your Google My Business account:

  • Maintain consistent business name and address across all online platforms for better Google Maps ranking and trustworthiness.
  • Use a local phone number instead of toll-free numbers to enhance local relevance and avoid spam detection. 
  • Employ call tracking with a separate number while ensuring your main business number remains consistent across all listings.
  • Regularly update your business hours on Google Maps to signal activity, reliability, and improve customer satisfaction and ranking.
  • Write a concise and compelling business description for your Google Maps listing that provides an overview of your business, highlights unique attributes, and incorporates relevant keywords to improve ranking.
  • Properly categorize your business on Google Maps by selecting the primary category that best represents your core offerings, and optionally choose relevant secondary categories to enhance visibility.

4. Boost your Google Maps presence with photos

Now that your Google Maps business listing is set up and linked to your Google My Business account, you’re poised to boost its visibility in local searches. Providing detailed and accurate information on your listing is crucial for improving its ranking.

To add or update details, simply log in to your Google My Business account and access the “Info” tab. Here, include essential information like your business name, category, address, service area (if applicable), hours of operation, special hours, contact number, website URL, and details about your products, services, and business attributes.

Keeping this information current and comprehensive enhances your presence on Google Maps and improves accessibility for potential customers looking to connect with your business effectively.

5. Obtain Google reviews

Google Maps values business listings with positive reviews, as it prioritizes customer satisfaction. Creating a business listing automatically invites reviews, underscoring the importance of actively seeking customer feedback.

Having a listing alone doesn’t ensure reviews. It’s essential to proactively request reviews and engage with them. Responding to reviews not only encourages more feedback but also mitigates the impact of negative reviews, showcasing your commitment to customer service.

Although receiving reviews can seem intimidating, negative feedback is usually infrequent unless service quality is significantly compromised. Thoughtful responses can effectively address and sometimes even overturn the effects of negative reviews.

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6. Streamline your Google Maps listings

Google penalizes businesses with multiple phone numbers or locations listed. Remove duplicate listings and unnecessary details to ensure your primary listing ranks effectively.

7. Regularly post on your Google Maps business listing

Similar to Facebook, you can publish posts directly on your Google Maps ranking. Consistent posting signals to Google that you actively manage your listing, which positively influences its ranking. Moreover, Google posts allow you to reach a highly motivated audience on search engines, showcasing your offers to those ready to engage.

8. Ensure your website is responsive

Your website should function seamlessly on all devices and screen sizes. Google Maps links to your website, and with nearly 60% of searches conducted on mobile devices, a responsive site prevents issues like zooming, broken links, or slow loading times that could negatively impact your Google Maps ranking.

9. Incorporate local keywords into your website

Another method to improve your Google Maps ranking is by optimizing your website for local search. This strategy not only enhances your site’s visibility in Google Search results but also boosts the ranking of your Google Maps business listing. Include location-specific keywords across key pages such as the homepage, about us, contact us, products/services, and blog posts. Ensure these keywords appear in page titles, headings, body content, image tags, captions, and URLs.

10. Embed a Google map on your website

Boost your Google Maps ranking by embedding a Google map, commonly placed on the contact us page of most businesses. This action reaffirms to Google the accurate location of your business as listed. Use the same address as your Google Maps business listing.

To embed a Google Map, search for your business name in Google Maps, click on “Share” in your listing, then choose the “Embed a map” tab. Copy and paste the link onto your business’s contact page.

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